Mary Critenden

In a crowded marketplace of regurgitated ideas, Jason offers a unique opportunity to learn from the side of the buyers perspective. When navigating complex sales cycles in competitive landscapes, to preform at a high level I needed to consider what was going to differentiate myself in my sales strategy. Gaining insights from someone who has been part of these evaluations, negotiations and demonstrations is invaluable. Jason’s course has changed my entire outlook on how I approach every aspect of my sales cycle and increased my win rate in return. When you’re thinking through the lense of your buyer you are operating with a unique strategic advantage, that benefits you and your clients.